Marketing Workshops Offered by the DDA

How to market a small businesses can be difficult for owners to figure out. Now there is a way to get professional help at a minimum cost, according to Kathleen Hoyle, the Downtown Development Director for Vicksburg.

In cooperation with the Small Business Development Center (SBDC) at Western Michigan University, the DDA is offering a three-part marketing workshop to be held Monday mornings from 8 to 9:45 a.m. on February 9, 16, and 23 at the Vicksburg District Library.

The workshop will help business owners jump start the development of a marketing strategy for 2015 and beyond. It covers basic marketing tools, including setting marketing objectives, analyzing the current market, assessing where competitors stand and articulating a competitive advantage in the marketplace.

The sessions are open to all businesses in Vicksburg with a $90 fee per person to pay for the presenters travel fees and materials. Contact Kathleen Hoyle for further information at 323-1754 or register online at

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