More than 500 beer memorabilia enthusiasts from around the country descended on Kalamazoo July 22-26 for the National Association of Breweriana Advertising’s (NABA) 54th annual convention.
Held at the Radisson Plaza Kalamazoo, the event included a July 23 trip to the Cone Top Brewery Museum in downtown Vicksburg, according to a prepared statement.
Six buses transported nearly 400 Association members for a tour of the museum and the village.
The convention closed with a collectible show July 26 that featured 200 vendors selling and buying breweriana items, including a wide variety of lighted signs, wall signs, serving trays, statues, cans, bottles, and other beer-related items from both current and historic breweries across the country.
NABA’s Kalamazoo convention was believed to be the largest NABA convention in history. The Cone Top Museum, owned by Chris Moore, a longtime breweriana fan, has partnered with NABA to preserve brewery history in every way possible, through digital preservation in its growing online collection, and physical displays in its historical downtown Vicksburg buildings.
In the early to mid-20th century, regional breweries built awareness with brand art like motion beer signs, back bar chalkware sculptures, factory lithographs and tap handles. To collectors, this memorabilia is affectionately known as breweriana—a celebration of craftsmanship and iconic, long-forgotten beers from the pre-prohibition era to modern times.
Entrusted to the museum by collectors, the artifacts in the Museum tell stories of past and present regional American breweries and their contributions to shaping local communities and beer culture. It will be a destination for serious collectors and casual visitors alike to discover one of the country’s most extensive breweriana collections.
Moore’s team worked hard to get the Cone Top ready to host the private reception, but special thanks goes to Frederick Construction, Hopkins Burns and Eckert Wordell for their efforts to have the building complete in time for the tour. A big push by each design and construction partner was instrumental to the event’s success.






